The Power of Email Marketing

This seminar shows how email marketing – the hands-on, low-cost marketing tool – can really help drive your business success. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and customer loyalty.
This practical seminar gives a concise, but comprehensive overview of how to create and send professional-looking email newsletters and promotions. Learn the latest best practices and proven strategies for:

• Building a quality permission-based email list;
• Forging strong relationships with customers through best practices email marketing;
• Delivering content that’s exciting, meaningful and relevant;
• Getting your email delivered, read, and acted upon; and
• Using response findings to shape your next campaign, in order to achieve even higher delivery, readership, and response rates.

There will be plenty of time to ask questions, share experience, and network with peers. You’ll leave this seminar with real-world insights and knowledge that you can put to work immediately, in order to help your business succeed.

The workshop is conducted by Zakary Barron, regional development director for Constant Contact. Zak specializes in helping people to develop understanding of best practices and techniques that bring success to small businesses.

You might also be interested in the February 7 seminar: Getting Started with Social Media
 
The Aurora Chamber has partnered with Constant Contact to offer its members a great way to stay in touch with their customers through email marketing, online surveys, event marketing, and social media.