SEO - why it's important for your business: a workshop

SEO - Search Engine Optimization
Want to make your website rank higher? Want to get more traffic? This workshop will give you the knowledge and tools for successful search engine optimization (SEO). You will learn: 1.) the most important factors that determine a website's ranking, 2.) how to write content for SEO, 3.) important non-content-related tips for improving your website's ranking, and 4.) tools for evaluating your website's ranking and those of your competitors.  This workshop is for business owners with a beginners' to intermediate knowledge of SEO.